as a fashion lover I'm referring to the re emergence of Americana in clothing.
red white and who?
With the return of the Americana trend comes the reawakening of early nineties American designers who after bankruptcy threw their labels on the latest it girls like Kendall and Gigi to reemerge a trend and a brand. From tommy to Calvin these ninety household names have not had to reinvent the wheel but remind us why they ruled it sticking to their classic designs and not compromising. Instead we compromise for the sake of fitting in.
But in the land of the free how freeing is that? We dig through vintage and our moms closers to pull what's old and call it new because Gigi does it in tommy but she's being paid or her family's better backing Tommy Hilfiger to do so to reclaim his and in return her band in the fashion game and that's what fashion has become: a game.
The real reason for the return of what was dead: American labels and subsequently the rise of models like Kendall and Gigi is down to one thing: money and it's all about who has it.
Beauty is in the wallet of the beholder:
Tommy is just an example of a revitalized dying label because what really happened is that he agreed to make Gigi the face of his line in return for backing from her father an almost billionaire it's a simple matter of investors and sponsors. In return Gigi becomes a supermodel and tommy become a super trend...again. But in the land of logos, do we really want to recycle so much? Where is the new? I mean new like new designs not just labels or names thrown on clothes for the sake of notoriety but real fashion and that includes models? Even Gigi was criticized for her great but not streamline figure and why is it that her rise is the exception to the stick thin rule? Perhaps because her fathers wallet makes them?
What is said is sad....
Almost sadder than me a broke fashion maven and as I sit here in Starbucks wearing my own gap logo hoodie I still wonder are fashion models no longer hungry and is fashion just on repeat like that bad episode of friends for the sake of money. I know we are all about recycling but should that include fashion?
